I have more than ten years of experience of working on various projects: UI design for products and services, digital design, interaction design and branding. Many times I also worked as a team lead with preliminary research and brand strategies development for established and emerging products, services and businesses.

I have an extensive experience in managing multi-disciplinary creative teams and overseeing all stages of the creative process. I believe in a collaborative approach which helps a lot in creating engaging and inspiring products which also address business objectives.

My approach to advertising blends a passion for developing strong ideas with a rigorous, refined sense of formal craft skills. I strive to create solutions that are innovative and highly relevant – the products of in depth strategy and meticulous visual engineering.

My working process is based on research and analysis. Qualitative and quantitative inquiries, target groups analysis, market positioning and clear company’s value proposition are very important for establishing a foundation that ensures an effective and relevant solution.