A technological project aimed to increase the level of comfort for people with allergies and to emphasize the modern innovative image of the Arius brand. The project was aimed at those who forget anti-allergic pills at home or at work during the Allergy season.
October 2018 / G8
🥇 Innovative solutions in digital – Winner
September 2018 / Ad Black Sea
🏅 Innovation in digital & mobile – Shortlist
June 2018 / Silver mercury
🥈 Best innovation idea or concept – Silver
🥈 Best mobile marketing campaign – Silver
🥉 Medicine & Pharm – Bronze
People with allergies don’t want anything to interfere with their active lifestyle. Even with years of experience living with allergies, many people periodically forget their medication and suffer as a result. According to studies, 52% of people forget to take their medicine from time to time.
The key to solving this problem was the smartphone – one of the few things people rarely leave behind.
We connected the smartphone to a specially designed pillbox (capsule) using iBeacon technology and a mobile application called Aerius Control. Aerius Control detects when the capsule goes out of range and sends an alert.
The capsules were distributed with Aerius purchases, and users received a link to the app in the App Store and Google Play through promotional materials and the website. This activation proved highly effective – Aerius sales increased by 12%.
Advertising Agency: Digital BBDO
Client: Bayer