“Alive Plasticine” is a branding and packaging concept that transforms ordinary modeling clay into a world full of imagination and emotion.
Our goal is to make plasticine not just a material for sculpting, but a living character in every child’s story.

We add an emotional layer to the brand by including eyes in each set – movable or sticker-based. With eyes, every clay creation comes to life, becomes expressive, and instantly memorable.

The idea is supported by a set of unique heroes that appeal to both children and adults, inspiring creativity, storytelling, and connection through play.
Through thoughtful design, packaging, and brand storytelling, we make the product stand out on the shelf and in the hearts of families.

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