How I Created Wishes – a Bot that Writes Messages and Finds the Perfect Gifts

I started with a simple thought: not everyone knows how to express their feelings beautifully – but everyone wants to make their loved ones happy 🎠

Many people have faced that moment when you want to say something special, but all that comes to mind is the usual “Happy Birthday!”
Today, Wishes is used by around 150 people every day, and it remains completely free.

Monetization comes through affiliate gift links, not subscriptions – simple, fair, and effective.

📮 What WishesBot can do:
• Creates personalized, heartfelt messages for any occasion.
• Adapts each message to the recipient’s preferences and the tone of the moment.
• Every wish is unique and emotional — over 500 characters long!

WRITE YOUR OWN WISH

Wishes

How I attract clients through Pinterest

I’ve been managing a few Pinterest boards for some time now:

Posters – 1030 pins
Photos – 262 pins
Fashion – 120 pins
Interiors – 85 pins
Cars & Motorcycles – 26 pins
Typography – 72 pins
Lettering – 38 pins

These boards generate around 12k monthly impressions, and periodically, when I ask new clients how they found me, a few of them (1–2 per month) mention discovering my work through Pinterest.

The best part? I don’t need to create anything extra beyond posting and re-sharing. Initially, I curated these collections for design inspiration, exploring styles and trends. I use them to provide references to designers I work with as an Art Director: I share the Posters board link, the designer finds a style that fits the project, and we follow the chosen direction throughout the work.

Pinterest has become a subtle but effective channel for organic, positive traffic, turning inspiration into real projects.

Pinterest Bagov

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Joyclay

“Alive Plasticine” is a branding and packaging concept that transforms ordinary modeling clay into a world full of imagination and emotion.
Our goal is to make plasticine not just a material for sculpting, but a living character in every child’s story.

We add an emotional layer to the brand by including eyes in each set – movable or sticker-based. With eyes, every clay creation comes to life, becomes expressive, and instantly memorable.

The idea is supported by a set of unique heroes that appeal to both children and adults, inspiring creativity, storytelling, and connection through play.
Through thoughtful design, packaging, and brand storytelling, we make the product stand out on the shelf and in the hearts of families.

Joyclay branding

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Effie Awards 2021

Effie Awards Russia Winners Announced!
I’m glad the ad campaigns I worked on last year as a digital art director has won the Effie Awards Russia 2021! Congratulations to the BBDO RED team.

April 2021 / Effie Awards Russia
Whiskas and Pedigree – Exactly mine
Agents of influence – Silver

Pedigree – The Program Of Mutual Loyalty
Animal Grooming – Bronze

effie

Highlights

A technological project aimed to increase the level of comfort for people with allergies and to emphasize the modern innovative image of the Arius brand. The project was aimed at those who forget anti-allergic pills at home or at work during the Allergy season.

October 2018 / G8
Innovative solutions in digital – Winner

September 2018 / Ad Black Sea
Innovation in digital & mobile – Shortlist

June 2018 / Silver mercury
Best innovation idea or concept & Best mobile marketing campaign – Silver
Medicine & Pharm – Bronze

aerius

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The house of crust

Domino’s Pizza and Geometry Global brought about Russia’s first project aimed at helping and protecting the country’s birds. ‘House of Crust’ saw Domino’s deliver their pizzas in a special box that easily transformed into a bird feeder throughout the height of winter.

June 2017 / Cannes Lions
Domino’s Pizza – House of crust
Product Design Lions & PR Lions – Nomination

May 2016 / Publications
Domino’s Pizza – House of crust
Ads of the World / The Drum / Ads of Brands

house of crust dominos

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